一、 ACCOUNT SETUP
二、 ACCOUNT VERIFICATION
三、 STRATEGY & POSITIONING
Brand positioning will be created for the account on Little Redbook, and key tones be set for content management, message communications and strategy implementation
Content strategy will be established and executed according to the positioning of brand account to ensure a consistent and quality output.
五、 LITTLE REDBOOK NOTES POSTING
Regular posting of Little Redbook notes to maximize brand exposure and drive traffic.
Routine maintenance includes but not limited to timely response to messages and comments, traffic flow monitoring, and follow-up actions on potential consumer conversion.
Collaborated with quality KOL (Key Opinion Leaders) and KOC (Key Opinion Consumers) for product seeding and to increase brand awareness.